As a small business owner, learning how to properly market your business could make or break you. No matter how good your services or products are, you have to be able to get the word out. The process of marketing helps to interest potential customers in your products or services. Your company needs to build strong customer relationships in order to achieve great success. The Professional Development Center at Glendale Community College offers a marketing strategies course to help businesses stay educated about the most effective marketing techniques. This class covers a variety of topics regarding marketing.
Understanding Marketing And The Marketing Process
With the development of modern technology, the entire marketing process has evolved. In this part of our program, we discuss techniques for creating customer value and satisfaction. We also examine different techniques for strategic planning. We also explore the many facets of the global marketing environment and how they apply to you.
Developing Marketing Opportunities and Strategies
By studying market research, we gain a better understanding of the process of collecting valuable information in order to determine if your good or service is marketable. After thoroughly understanding market research, we then learn how to apply information systems into our studies. We also examine the different types of behaviors exhibited by consumers and business buyers and learn more about their markets. Marketing segmentation and targeting is examined in order to position your business for a competitive advantage.
Developing the Market Mix
Once marketing opportunities are understood, we then learn about different product and service strategies. In the area of product strategies, we discuss product development as well as the considerations and approaches to pricing products. Logistics management is also covered, which refers to the supply chain management used to meet customer demand. When we examine integrated marketing communication strategies, we discuss the different approaches to achieving the goals of your marketing campaign. We also cover the topics of public relations and advertising so that you use your resources wisely to market your company. We also go over sales techniques so that you effectively sell your products or services. Do you know the difference between direct and online marketing? We discuss the differences, and we also cover strategies in which your company can successfully gain an online presence.
Managing Marketing
One of the most important actions that you can take as a small business owner is to build lasting customer relationships using competitive strategies. As trade becomes more global in modern times, we learn more about the global marketplace and how it affects your business. As a small business, you want to market your goods and services with integrity. We discuss marketing ethics as well as social responsibility so that your business markets responsibly.
Are you ready to take your business to the next level? Learn more about our marketing strategy program as well as our other professional development classes. Contact the Professional Development Center today to get started.