Course Description

This course is designed for individuals who would like to gain knowledge and skills to use social media effectively to market a business. The course will teach the basics of content creation and management for social media. It will introduce popular platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. This course also will give the participants the tools to determine which platforms are the best fit for a company. The emphasis of this course is on understanding consumers’ social interactions, the various social media channels available to marketers, and learning how to build social marketing strategies.


This course is designed for anyone who has a business need for social media—either as someone who is an entrepreneur or has the responsibility within an organization.


Although not explicitly required, students taking this course should have a basic understanding of computers and the essentials of their operating systems. They should also have good keyboarding skills and know how to use a computer mouse.

Topics and Course Content

  • Marketing Fundamentals

    • Marketing in Old Economy
    • Marketing in New Economy
  • Word of Mouth and Viral Marketing

  • What is Social Media

  • Getting your company ready for Social Media

    • Facebook
    • Twitter
    • YouTube
    • LinkedIn
    • Google+
    • Podcasting
    • Blogs
  • Search Engine Optimization (SEO)

    • Introduction
    • Submitting to Search Engines
    • Organic Search
  • Collaborative Marketing

  • Company Website Design

Learning Goals and Results

At the conclusion of the course the participants will be able to:

  • Describe current marketing trends and how to tap them in the workplace
  • Understand the main search engine marketing techniques
  • Apply suitable keywords around target themes
  • Demonstrate the essentials for designing a company website
  • Understand Facebook and Twitter add-ons for social network distribution

Time Investment

This class is 32 hours of classroom time taken in 4-hour sessions over the course of 8 consecutive weeks.

Please Note: Course content and time investment can also be customized to an individual company’s needs.

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