When you start your own business, there are a lot of different things you have to get accustomed to. After all, you not only have to be in charge of what is happening behind the scenes with inventory or services offered, but you also have to consider your employees and another group that is imperative to your success: your customers.
One of the biggest mistakes you can make as a small business is not realizing just how important a good customer is to the health of your company. Without considering this, you may wind up losing a good amount of great customers. You may also find that you are putting a “closed” sign on your window permanently. This is clearly the opposite of what an entrepreneur wants. In order to fully grasp this concept, we have put together a list of reasons that the customer should always receive the very best service from you and your employees every single time they stop into your place of business.
A Customer Never Forgets
Customers will always remember what their experiences are like when they come into your place of business, whether it is good or bad. Just the other day, we spoke with a young woman who was looking for the perfect dress to wear to wedding. We suggested a boutique down the road as they are local and have a good selection. She responded that while she did like their products, she would not be shopping at this particular boutique as the first time she ever went into the store she was not greeted, asked for help or even so much as acknowledged by the staff. This lack of customer service is something that has remained in her mind for months, and it’s not likely to change anytime soon. The same goes for you customers if they are not treated well when they are patronizing your business.
You Are Gaining A Reputation
Every single detail of your business will be observed by your customers. When people have a good customer service experience, they will automatically assume that your products or services are good as well. Not to mention, one of the best ways customer service can improve your overall reputation is when customers leave your business and tell their friends, family members or acquaintances about their experience. People put a lot of weight in the things that those they know suggest.
Your Customers Have To Know You Care
Think about the last time you had a really terrible day. There probably came a time when someone looked at you and inquired about whether or not you were alright. The sort of catharsis that comes from having someone care enough to ask about your mood, is the same sort of feeling customers get when you simply ask them how their day is going or what they need help looking for. Being available and communicating that is one of the best ways to make your customers feel at home in your establishment and it doesn’t even require that much effort.
You Will Be Assisting Your Marketing Efforts
While you are likely putting money and time into marketing already, having great customer service will also assist these efforts. If you know for a fact that you offer outstanding customer service, advertise about it. People are always looking for small businesses that can supply them with a friendly face, as well as whatever service or good they are looking to obtain. While you are probably already aware, any sort of plan that can positively affect your marking if worth the effort you have to put in. You can also ask your customers to fill out reviews or testimonials so that future customers can put a bit of faith in the recommendation of those who live in the same community as them.
Ready To Learn How To Perfect Customer Service?
If you are ready to start offering your customers exceptional customer service, you are going to need the tools to do so. Lucky for you, our Customer Service course at the Professional Development Center of Glendale Community College is designed to provide you with just that. Learn more about this course and enroll soon so that you can build you business on the most honorable way people can run a business: great customer service.